Old Spice 2010 Ad

This ad is hilarious. It uses persuasive advertising to get the message across. The technique used is the "Hard Sell" as well as the "Soft Sell"  approach because it is both persuasive in providing reasons for purchasing, as well as appealing to the emotions of smell and wanting to look and feel good.


It is an ad directed not to the target audience, i.e. men who would use this cologne, but to women who would want their men to smell as good as he does.


In terms of Maslow's Hierarchy of Needs, I'd say this ad appeals to our "social needs". The actor/model claims that if you use this brand, you can show him he's special, and he can look good etc.